Recommended reading list
The loyalty and relationship marketing field has produced a very extensive and comprehensive range of reference material. The reading list outlined below is a collection of various articles, pamphlets and books that are offering insights into loyalty in a very broadly defined manner. The collection is not meant to be either all inclusive or definitive, it is rather a personal recommendation for visitors who wish to understand more about this important area of marketing. Clicking on certain titles allows you to purchase the book at Amazon.co.uk.
| Author(s) | Title | Publisher/ Year |
|---|---|---|
| The Henley Centre | 2020 Vision | Barclays Life 1998 |
| Y L Doz & G Hamel | Alliance Advantage | HBR 1998 |
| Buzan & Segal | Anticipating the Future | Simon & Schuster 1998 |
| P Ward, H Gardner, H Wright | Being smart: A Critique of customer loyalty schemes in UK Retailing | Journal of Customer Relationship Management 1998 |
| Evans & Wurster | Blown to Bits | HBS Press 1999 |
| M D Uncles & A S C Ehrenberg | Brand choice among older consumers | Journal of Advertising Research 1990 |
| R M Cunningham | Brand loyalty - what, where, how much? | HBR 1956 |
| A S C Ehrenberg & J Scriven | Brand Loyalty under the microscope | Marketing Society Master Class 1996 |
| R Scase | Britain in 2010 - the new business landscape | Capstone 2000 |
| J Hope & T Hope | Competing in the Third Wave | HBR Press 1997 |
| R East | Consumer Behaviour | Prentice Hall 1997 |
| F Quinn | Crowning the Customer | O'Brien Press 1990 |
| S A Butscher | Customer Clubs and Loyalty programmes | Gower 1998 |
| M Stone (Editor) | Customer Loyalty and Continuity | Close to the Customer series by Policy Publications 1998 |
| MINTEL | Customer Loyalty in Retailing Report | 1996 |
| P Hawkes | Customer loyalty programmes - are they right for you? | Journal of Brand Management 1996 |
| S Rayner | Customer Loyalty Schemes | FT Management Reports 1996 |
| Oxford Institute of Retail Management | Customer Loyalty Schemes in Retailing Across Europe | 1996 |
| G R Dowling & M Uncles | Customer Loyalty Schemes: Should every firm have one? | Sloan Management Review 1997 |
| R M Cunningham | Customer Loyalty to store and brand | HBR 1961 |
| Mercer Management Journal | Customer Relationship Management | 1997 |
| B P Woolf | Customer Specific Marketing | Rand McNally 1996 |
| T Cram | Customers that count | Financial Times Prentice Hall 2001 |
| P Seybold | Customer.com | Random House 1998 |
| G Herman | Data Warehousing | FT Management Reports 1997 |
| R Kiermaier & S A Butscher | Develop only what customers want, at their price | Marketing News 1997 |
| E I Schwartz | Digital Darwinism | Penguin 1999 |
| A S C Ehrenberg & M D Uncles | Dirichlet-type markets | South Bank University 1996 |
| M Uncles | Do your customers need a loyalty scheme? | Journal of Targeting, Measurement and Analysis for Marketing 1994 |
| A S C Ehrenberg, G J Goodhardt, T P Barwise | Double Jeopardy revisited | Journal of Marketing 1990 |
| D Peppers & M Rodgers | Enterprise One-to-One | Bantam Doubleday 1997 |
| A O Hirschman | Exit, Voice, and Loyalty | Harvard 1970 |
| J Ridderstråle & K Nordström | Funky Business | BookHouse Publishing 2000 |
| P Dixon | Futurewise | Harper Collins |
| M D Uncles & K A Hammond | Grocery store patronage | Journal of Distribution and Consumer Research 1995 |
| D Tapscott | Growing up Digital | McGraw Hill 1998 |
| R Shaw | Improving Marketing Effectiveness | The Economist Books 1998 |
| G Hamel | Leading the revolution | HBS Press 2000 |
| S A Butscher | Limited loyalty programmes create strategic databases | Marketing News 1997 |
| KPMG | Loyalty Cards: a research report on loyalty cards in European Retailing | Templeton College Oxford 1999 |
| S A Butscher | Loyalty programmes can work for b-to-b customers, too | Marketing News 1998 |
| F Newell | Loyalty.com | McGraw Hill 1998 |
| S Walton | Made in America | Bantam 1992 |
| Deloitte Research | Making Customer Loyalty Real | Deloitte 1999 |
| J Elkington & J Hailes | Manual 2000 | Hodder and Stoughton 1998 |
| M Stone (Editor) | Marketing beyond 2000: a new strategy | Close to the Customer series by Policy Publications 1998 |
| D Gifford Jr | Moving Beyond Loyalty | HBR 1997 |
| N Klein | No Logo | Flamingo 2001 |
| S Godin | Permission Marketing | Simon & Schuster 1999 |
| A J Slywotzky & D J Morrison | Profit Patterns | Wiley 1999 |
| Direct Marketing Association | Profitable Retailing using Relationship and Database Marketing | 1994 |
| F Buttle (Editor) | Relationship Marketing | Paul Chapman Publishing 1996 |
| I Gordon | Relationship Marketing | Wiley 1998 |
| A Payne, M Christopher, M Clark, H Peck | Relationship Marketing for Competitive Advantage | Butterworth-Heinemann 1995 |
| A S C Ehrenberg | Repeat Buying, Theory and Applications | North Holland 1972 |
| A S C Ehrenberg | Repeat Buying: Facts, Theories and Applications | Griffin 1988 |
| Direct Marketing Association | Research and the Customer Lifecycle | 1995 |
| J Reynolds & Cuthbertson (Editors) | Retail Strategy | Butterworth Heinemann 2003 |
| R Gibson (Editor) | Rethinking the future | Nicholas Brealey Publishing 1998 |
| Y Blumenfeld (Editor) | Scanning the Future | Thames & Hudson 1999 |
| M D Shank | Sports Marketing | Prentice Hall 2001 |
| R East, P Harris, G Wilson, K Hammond | Supermarket Retention and First Store Loyalty | unpublished work 1997 |
| J Taylor, W Wacker, H Means | The 500-year Delta | Capstone Publishing 1997 |
| J Rifkin | The Age of Access | Penguin 2000 |
| T Power & G Jerjian | The Battle of the Portals | TheEcademy 1999 |
| P Østergaard Jacobsen (Editor) | The CRM Handbook | PricewaterhouseCoopers 1999 |
| R Clark | The Customer Loyalty Report | SJB Services 1996 |
| R Jenson | The Dream Society | McGraw Hill 1999 |
| M Butler & T Power | The E-Business Advantage | TheEcademy 1999 |
| C Handy | The Empty Raincoat | Random House 1994 |
| M C Scott | The Intellect Industry | Wiley 1998 |
| F F Reichheld | The Loyalty Effect | HBR 1996 |
| S Worthington | The Loyalty Report | 1996 |
| A J Slywotzky & D J Morrison | The Profit Zone | Random House 1997 |
| Heskett, Sasser, Schlesinger | The Service Profit Chain | Free Press 1997 |
| S Covey | The Seven Habits of Highly Effective People | Simon & Schuster 1992 |
| R Lewin & B Regime | The Soul at Work | Orion Business 1999 |
| Gamble, Stone, Woodcock | Up Close and Personal | Kogan Page 1999 |
| M Raphel & N Raphel | Up the Loyalty Ladder | 1996 |
| D Freemantle | What customers like about you | Nicholas Brealey Publishing 1998 |
| B Karlson | Wireless Foresight | Wiley 2003 |
| F Newell & K Newell Lemon | Wireless Rules | McGraw Hill 2001 |
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Email Peter G Wray with your comments on the reading list.
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